Home Leisure Direct
I was the SEO manager at Home Leisure Direct.
Former employer, past work
Cut the bloat. Keep what works.Growth and marketing consultant, UK
I'm Scott Flear, a UK growth consultant and digital marketing consultant. I cut the tools and retainers you don't need, bring your marketing in-house and show you what actually sells, all from one hub you own. I did it for my own brands first: email that was heading for over $6,000 (about £4,500) a month now costs under $150 (about £110).
Last updated
My email bill, four brands
Klaviyo, heading forover $6,000
My own system, nowunder $150
a month, about £4,500 then and £110 now
Pull it all into one hub you control.
Your hubyours
- Ads and creativeMeta, TikTok
- Email and lifecycleown system
- Sales dataweb and app
- Reportsweekly
- Customersone record
Your ads, email, sales data and reports in one central place that belongs to you.
Here's the receipt
Klaviyo's bill climbed every time my lists grew, so I replaced it with a system I own. These are my own figures, not a client's. Read the full Klaviyo story.
- Aug 2022paid $1,350 a month (about £1,000)Turtle Method, 115k people
- Quoteover $3,000 a month (about £2,250)Turtle Method, list size plus 5 million sends a month
- 4 brandsheading for over $6,000 a month (about £4,500)projected across Rugby Warfare, Turtle Method, ParrotPal and JitsAI
- Nowunder $150 a month (about £110)all brands, under $50 for one, sending millions of emails
Email spend, a month
From over $6,000 a month (about £4,500) to under $150 a month (about £110).
What working with me gets you
- Cut the bloatStop spending hundreds and thousands a month on tools and retainers that don't earn their keep.
- Bring it in-houseYour ads, email and data, owned by you instead of rented from agencies and platforms.
- Real full-funnel attributionEvery customer followed from the ad they clicked to the sale to whether they stay. Real numbers from your own sales data, not Meta dashboard numbers.
- One hub you controlYour numbers, customers and campaigns in one place that belongs to you.
- One person at the level of fiveA setup lean enough that one capable person on your side can operate at the level of five.
What does real attribution look like?
One line from the ad a customer clicked to whether they renew, built from your own sales data. Five dashboards will each claim the same sale. Your sales data counts it once.
- Ad creativethe exact ad they clicked
- Trialwhen they started
- Purchasewhat they paid
- Emailswhich ones they opened
- Stayswhether they renew
I've done this for my own businesses
I've cut costs, brought marketing in-house and built full-funnel reporting for JitsAI, Turtle Method and ParrotPal, the brands I build and grow. Each one runs lean: fewer tools, one set of numbers and a setup a small group of people can operate.
If you've been looking for a digital marketing consultant who does the work as well as the advice, that's the job.
What does a business growth consultant do for you?
- Runs your Meta and TikTok ads, measured from the creative to the sale to whether the customer stays.
- Builds offers and campaigns that give people a reason to buy now.
- Sets up email and the full customer lifecycle on a system you own.
- Joins your app and app analytics up with your website and funnels.
- Reports from your own sales data, and gives direction to product and your team.
- Gives straight business advice when the problem isn't marketing.
Where can a marketing consultant help you?
- Fractional CMO and head of growthSenior marketing leadership without a full-time hire: the plan, the numbers and the follow-through.
- Performance marketingMeta and TikTok ads measured on real sales, from creative to purchase to retention.
- Email and lifecycle marketingOnboarding, trial, winback and cancellation journeys that keep customers paying.
- Klaviyo alternativeWhy I replaced Klaviyo with my own email system, and how I can build one for you.
- App growthUser acquisition, paywalls, trials and app analytics for subscription apps.
- Fitness, health and sports brandsGrowth for gyms, coaches and fitness brands, including fast websites.
Websites, SEO and ecommerce growth
Search and websites are part of the funnel. I started out in SEO, in-house and on my own brand, so I still check how you're found, how fast your pages load and whether your site turns visits into sales.
I founded Rugby Warfare in 2013 and ran its SEO myself.
Own brand, past work
How does an engagement work?
Diagnose
An outside-in audit of your offer, ads, website, funnel, emails and app store listing, seen the way a customer or a competitor sees them. No logins needed. Any figures about other businesses come from third-party tools, so treat them as estimates.
Run and fix
If we work together, you give me access to the accounts I need, such as analytics, ad accounts and your email platform. Then I run the campaigns, fix the leaks in the funnel and build what's missing, or guide the people who already do it.
Weekly reporting
A plain report every week from your own data: what we spent, what came back, what's working, what isn't and what happens next.
Businesses I've built and grown
A mix of my own brands and client work. Numbers only appear where they can be checked. Paying too much for email? Read my guide to Klaviyo alternatives.
I built JitsAI, a Brazilian jiu-jitsu training app, and I run its website, search and growth.
- More than 20,000 people have used JitsAI's jiu-jitsu apps
- Rated 4.5 stars from 149 ratings
- New pages score 99 to 100 on Lighthouse mobile
Own brand
Visit JitsAIOutfit Formulas
I run advertising, work on funnels and produce weekly reports. I also help Alison think through the decisions behind the app's growth.
Client
Visit Outfit Formulas
I built Turtle Method, a coaching and tracking platform, and I still grow it.
Own brand
Visit Turtle Method
ParrotPal
I built ParrotPal, a nutrition and health app, and I still grow it.
Own brand
Visit ParrotPalQuestions people ask
What does a growth consultant do?
Runs the growth, not just the advice: the ads, offers, emails, funnels and reporting, joined into one plan and measured against real sales from your own data.
How do you cut costs without hurting results?
I find what actually drives sales and drop what doesn't. That usually means fewer tools, fewer retainers and a simpler setup your own people can run.
Are you a marketing consultant or do you do the work?
Both. I set the direction and guide your team, and I run the campaigns, build the funnels and set up the reporting myself.
Do you need access to my accounts before we start?
No. The first audit is outside-in: I only look at what a customer or competitor could see. You share access only if we decide to work together.
Where are you based?
London. I'm from South Wales, and I work with businesses anywhere in the world.
Want to cut the bloat?
If you want to stop spending hundreds and thousands on tools, bring marketing in-house and see what actually works, I'm your man. Tell me what you spend on tools and agencies, and I'll tell you what I'd cut first.
Tell me what you spend on tools
From South Wales. Based in London. Working with businesses anywhere in the world.