A fractional CMO who runs the planFractional CMO UK and fractional marketing director

A fractional CMO is a senior marketing lead you get part-time, on a rolling basis, without a full-time salary. As your fractional CMO in the UK, I set the plan, cut the tools and retainers you don't need, bring the work in-house and report on real sales every week.

Tell me what you spend on toolsSee the receipt

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Weekly report

From your own data, in plain English

  • What we spent
  • What came back
  • What's working
  • What isn't
  • What happens next
The plan, the numbers and the follow-through, every week.

What does a fractional CMO do for you?

  • Works out where your customers really come from and what each one costs.
  • Builds one plan across ads, offers, email, your website and your app, ordered by what pays back first.
  • Runs or oversees the channels, including the agencies and freelancers you already pay.
  • Guides your team and gives product direction, so marketing and product pull the same way.
  • Reports every week in plain English: what we spent, what came back and what changes next.

Fractional marketing director, interim or head of growth?

The title matters less than the job. Some businesses need an outsourced marketing director to lead the lot. Others need a head of growth on acquisition and retention. We start with an outside-in review of your marketing, then decide together how much of me you need.

Need one channel fixed first? See performance marketing or email and lifecycle marketing.

What you get

  • Cut the bloatStop spending hundreds and thousands a month on tools and retainers that don't earn their keep.
  • Bring it in-houseYour ads, email and data, owned by you instead of rented from agencies and platforms.
  • Real full-funnel attributionEvery customer followed from the ad they clicked to the sale to whether they stay. Real numbers from your own sales data, not Meta dashboard numbers.
  • One hub you controlYour numbers, customers and campaigns in one place that belongs to you.
  • One person at the level of fiveA setup lean enough that one capable person on your side can operate at the level of five.

How does it work?

  1. Diagnose

    An outside-in audit of your offer, ads, website, funnel, emails and app store listing, seen the way a customer or a competitor sees them. No logins needed. Any figures about other businesses come from third-party tools, so treat them as estimates.

  2. Run and fix

    If we work together, you give me access to the accounts I need, such as analytics, ad accounts and your email platform. Then I run the campaigns, fix the leaks in the funnel and build what's missing, or guide the people who already do it.

  3. Weekly reporting

    A plain report every week from your own data: what we spent, what came back, what's working, what isn't and what happens next.

Where I've done this

I build and grow my own brands and work with clients on the same problem: winning customers profitably and keeping them. My own email bill is the clearest example of cutting the bloat.

Outfit Formulas

I run advertising, work on funnels and produce weekly reports. I also help Alison think through the decisions behind the app's growth.

Client

Visit Outfit Formulas
Four jiu-jitsu athletes in white gis with their medals on the podium at the IBJJF London International Open

JitsAI

I built JitsAI, a Brazilian jiu-jitsu training app, and I run its website, search and growth.

  • More than 20,000 people have used JitsAI's jiu-jitsu apps
  • Rated 4.5 stars from 149 ratings
  • New pages score 99 to 100 on Lighthouse mobile

Own brand

Visit JitsAI

Turtle Method

I built Turtle Method, a coaching and tracking platform, and I still grow it.

Own brand

Visit Turtle Method

ParrotPal

I built ParrotPal, a nutrition and health app, and I still grow it.

Own brand

Visit ParrotPal

Questions people ask

What is a fractional CMO?

A senior marketing lead who works with you part-time on a rolling basis. You get the strategy, decisions and accountability of a marketing director without a full-time salary.

Is a fractional marketing director the same as an interim one?

Close. An interim marketing director usually covers a gap full-time for a set period. A fractional one works part-time on an ongoing basis. I'll tell you which suits you.

How is that different from hiring an agency?

An agency usually sells you one channel. A fractional CMO looks across all of them, decides where the money goes and holds everyone, agencies included, to the numbers.

Do you do the work or just advise?

Both. I set the plan and guide your team, and I run parts of it myself: ads, campaigns and offers, email and lifecycle, and reporting.

Want a senior marketing lead without the full-time salary?

Tell me what you spend on tools, agencies and people, and where you want the business to be. I'll tell you straight whether a fractional CMO is the right fit.

Tell me what you spend on tools

From South Wales. Based in London. Working with businesses anywhere in the world.