Real numbers, not Meta dashboard numbersPerformance marketing consultant, UK

A performance marketing consultant runs your paid ads and judges them on sales. I run Meta and TikTok ads myself and follow every customer from the ad creative to the sale to whether they stay: marketing attribution from your own sales data instead of what the platform reports.

Tell me what you spend on toolsSee the receipt

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  1. Ad creativethe exact ad they clicked
  2. Trialwhen they started
  3. Purchasewhat they paid
  4. Emailswhich ones they opened
  5. Stayswhether they renew

Dashboards reportMeta: a saleTikTok: a saleEmail tool: a sale

Your sales dataOne sale, one path

Illustration: the same sale, counted by three dashboards and by your own data.

What does marketing attribution you can trust measure?

Most ad accounts are judged on the platform's own reporting. That's a salesperson marking their own homework. Proper marketing attribution follows each customer from the creative they saw to what they bought and whether they came back.

  • Every creative tied to the sales and customers it actually brought in.
  • Return on ad spend checked against your real revenue, not platform estimates.
  • Retention included, so cheap customers who leave don't look like wins.
  • One report in a hub you own, instead of five dashboards that disagree.

Performance marketing consultant or Facebook ads agency?

If you're comparing a Facebook ads agency in the UK, a paid social agency or a TikTok ads agency, the difference with me is simple: I'm the one in your ad account. I plan the campaigns, brief and test the creative, build the offers and change what isn't working.

  • Account structure that gives the platform room to find buyers without wasting budget.
  • A steady rhythm of new creative, tested head to head so the winners are clear.
  • Offers and campaigns that give people a reason to act now.
  • Landing pages and funnels that match the ad and make buying easy.

What you get

  • Cut the bloatStop spending hundreds and thousands a month on tools and retainers that don't earn their keep.
  • Bring it in-houseYour ads, email and data, owned by you instead of rented from agencies and platforms.
  • Real full-funnel attributionEvery customer followed from the ad they clicked to the sale to whether they stay. Real numbers from your own sales data, not Meta dashboard numbers.
  • One hub you controlYour numbers, customers and campaigns in one place that belongs to you.
  • One person at the level of fiveA setup lean enough that one capable person on your side can operate at the level of five.

How does it work?

  1. Diagnose

    An outside-in audit of your offer, ads, website, funnel, emails and app store listing, seen the way a customer or a competitor sees them. No logins needed. Any figures about other businesses come from third-party tools, so treat them as estimates.

  2. Run and fix

    If we work together, you give me access to the accounts I need, such as analytics, ad accounts and your email platform. Then I run the campaigns, fix the leaks in the funnel and build what's missing, or guide the people who already do it.

  3. Weekly reporting

    A plain report every week from your own data: what we spent, what came back, what's working, what isn't and what happens next.

Where I run ads

I run advertising for my own brands and for clients. Ads rarely fix a business on their own, so I often pair them with email and lifecycle work or a wider fractional CMO role.

Four jiu-jitsu athletes in white gis with their medals on the podium at the IBJJF London International Open

JitsAI

I built JitsAI, a Brazilian jiu-jitsu training app, and I run its website, search and growth.

  • More than 20,000 people have used JitsAI's jiu-jitsu apps
  • Rated 4.5 stars from 149 ratings
  • New pages score 99 to 100 on Lighthouse mobile

Own brand

Visit JitsAI

Outfit Formulas

I run advertising, work on funnels and produce weekly reports. I also help Alison think through the decisions behind the app's growth.

Client

Visit Outfit Formulas

Turtle Method

I built Turtle Method, a coaching and tracking platform, and I still grow it.

Own brand

Visit Turtle Method

ParrotPal

I built ParrotPal, a nutrition and health app, and I still grow it.

Own brand

Visit ParrotPal

Questions people ask

What is marketing attribution?

Working out which ad, email or page actually led to a sale. Ad platforms grade their own homework and take generous credit, so I match ads to your sales data: who bought, what they paid and whether they stayed.

Which platforms do you run?

Meta (Facebook and Instagram) and TikTok. If another channel makes sense for your business, we'll talk it through first.

Are you a paid social agency or a Facebook ads agency?

No. You work with me directly. I run the ads, test the creative and report the results myself, and I set things up so your business owns the accounts and the data.

Do you need access to our ad account for the first review?

No. I start with an outside-in look at your ads, offer and landing pages. If we work together, you give me access to your ad accounts and sales data.

Want to know what your ads really return?

Tell me what you spend on ads and tools, and where you advertise. I'll start with an outside-in review and tell you what I'd cut first.

Tell me what you spend on tools

From South Wales. Based in London. Working with businesses anywhere in the world.