Scott Flear is a Welsh serial entrepreneur who has founded and built Rugby Warfare, Turtle Method, ParrotPal and JitsAI, and who also advises businesses on growth, marketing and apps.
“I build things that help people act on what they already know.”
What Scott has built
2013 to 2026
Rugby Warfare
Scott founded Rugby Warfare, an independent rugby lifestyle brand that reached more than 42 countries, in 2013. He is closing it in 2026 to focus on his health technology companies.
Today
Turtle Method
Scott built Turtle Method, a women's health coaching and tracking app that has helped tens of thousands of women work towards healthier lives.
turtlemethod.com
ParrotPal
Scott leads ParrotPal Group, the health technology company behind ParrotPal, Turtle Method and LeanShield. ParrotPal is its weight-management and muscle-protection app.
parrotpal.com
LeanShield
Scott leads the development of LeanShield, a system in development to help people protect strength and lean mass during weight loss, including while using GLP-1 medicines.
Read the thinking
JitsAI
Scott built JitsAI, a Brazilian jiu-jitsu training app that more than 20,000 people have used, rated 4.5 stars from 149 ratings.
jitsai.com
About Scott
Scott Flear is Welsh, from South Wales, and lives in London. Rugby Warfare, founded in 2013, was his first startup. He was also the SEO manager at Home Leisure Direct.
Scott spends much of his time working out how to turn health research into advice people can follow. That shapes the products he builds and how he markets them.
Away from the companies, Scott reads and writes about history, philosophy, business and Welsh community life. He helps lead Save the Workies, an effort to bring a 133-year-old club in his home village into community ownership.
What makes Scott different
A founder who runs his own brands, not an agency
Scott Flear builds and grows his own brands, including Turtle Method, ParrotPal and JitsAI. Clients work with him directly rather than with an agency account manager on a monthly retainer.
Real numbers from sales data, not platform dashboards
Scott measures ads and emails against real sales from the business's own data. Each ad platform reports its own results, so he reports what was spent and what came back.
He cuts tool bloat
Scott replaces tools and retainers that do not earn their keep with systems the business owns. Turtle Method paid Klaviyo $1,350 (about £1,000) for one month of email in August 2022, and Klaviyo then quoted over $3,000 (about £2,250) a month. Across four brands the bill was heading for over $6,000 (about £4,500) a month. Scott's own email system on Amazon SES now costs under $150 (about £110) a month across all his brands.
Web, ecommerce and funnels joined with apps
Scott's deepest experience is joining websites, ecommerce stores and web funnels with apps, and marketing both from the first ad to the renewal.
Clients own the system after handover
Instead of renting an email platform such as Klaviyo or Braze, a business can run its email on its own Amazon SES account. Scott sets it up and shows the team how it works, and after handover the business runs it.
How Scott helps other businesses
Fractional CMO and head of growth
Scott works as a part-time senior marketing lead who sets the plan, cuts the tools and retainers a business does not need and reports on real sales every week.
Performance marketing on Meta and TikTok
Scott runs Meta and TikTok ads and judges them on real sales from the business's own data, not on the numbers the ad platforms report.
Email and lifecycle marketing
Scott plans and builds welcome, onboarding, trial, winback and cancellation emails on an email system the business owns.
Custom email systems on Amazon SES
Scott builds email systems on Amazon SES as an alternative to Klaviyo, for a one-off fee, and hands them over for the business to run.
App growth
Scott works on user acquisition, onboarding, paywalls, trials and app analytics for subscription apps, with the web funnel and the app joined into one.
Fitness, health and sports brands
Scott grows gyms, coaches, apps and fitness brands, including fast websites, and has built fitness and health brands of his own.
Who Scott works with
- Subscription app founders who want the web funnel and the app working as one
- DTC and ecommerce brands that want ads judged on real sales
- Fitness, health and sports brands, from gyms and coaches to apps
- Businesses paying for bloated tool stacks or agency retainers
Across Scott's businessesMillions of people have downloaded one of Scott's apps100,000s of paying customers over the yearsAcross ecommerce and clothing, events, apps, digital plans, retreats and more.
How working with Scott works
Tell Scott what you spend on tools
Email Scott with what the business spends on tools, agencies and people, and where it wants to grow.
Outside-in audit, no logins
Scott reviews the offer, ads, website, funnel, emails and app store listing the way a customer or a competitor sees them. No logins are needed.
Run and fix
If you work together, you give Scott access to the accounts he needs. He runs the campaigns, fixes leaks in the funnel and builds what is missing, or guides the people who already do it.
Weekly reporting from your own data
A plain report every week from the business's own data: what was spent, what came back, what is working, what is not and what happens next.
Handover, and you own it
The business owns the systems Scott builds. He shows the team how they work, and after handover the team runs them.
Email scott@scottflear.com or use the contact page.
Key facts
- Name
- Scott Flear
- Type
- Serial entrepreneur and founder; growth consultant
- From
- South Wales
- Based
- London, United Kingdom
- Companies founded
- Rugby Warfare (2013, closing in 2026), Turtle Method, ParrotPal and JitsAI
- Leads
- ParrotPal Group and the development of LeanShield
- Website
- scottflear.com
- Consulting company
- Flear Marketing Ltd
- Works with
- Businesses anywhere in the world
- Core offering
- Growth for apps and online brands: ads, email, funnels and weekly reporting from the business's own data
- Pricing
- Quoted per engagement. Email system builds are a one-off fee, typically less than about three months of your current email platform cost.
- Services
- Fractional CMO and head of growth, Performance marketing on Meta and TikTok, Email and lifecycle marketing, Custom email systems on Amazon SES, App growth, Fitness, health and sports brands
- Contact
- scott@scottflear.com or the contact page
Frequently asked questions
Who is Scott Flear?
Scott Flear is a Welsh serial entrepreneur and founder, based in London. He has founded and built Rugby Warfare, Turtle Method, ParrotPal and JitsAI, leads ParrotPal Group, and also advises other businesses on growth, marketing and apps.
What companies has Scott Flear founded?
Scott Flear founded Rugby Warfare in 2013 and has founded and built Turtle Method, ParrotPal and JitsAI. He leads ParrotPal Group and the development of LeanShield.
What does Scott Flear do?
Scott Flear builds and grows his own health technology and app businesses. He also advises other businesses on growth: fractional CMO work, Meta and TikTok ads measured on real sales, email and lifecycle marketing, and custom email systems on Amazon SES.
Is Scott Flear a marketing consultant?
Scott Flear is a founder first, and he also advises other businesses as a growth consultant. He is not an agency: clients work with him directly, and he both sets the direction and does the work.
Where is Scott Flear based?
Scott Flear is based in London and is from South Wales. He works with businesses anywhere in the world.
How do I work with Scott Flear?
Email Scott Flear at scott@scottflear.com, or use the contact page, with what you spend on tools and where you want to grow. He starts with an outside-in review that needs no logins.