Fitness marketing and growth from someone who builds fitness brandsFitness marketing and gym website design, UK
Fitness marketing is getting the right people to try your gym, class, coaching or app, and keeping them paying. I do what you'd hire a fitness marketing agency for, from ads to gym website design, and I've built fitness, health and sports brands of my own. No tools or retainers you don't need.
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ParrotPal
What should a fitness marketing agency cover?
More posts rarely fix a fitness business. A clear offer, a way of reaching the right people and a follow-up that turns interest into paying members usually do. I work across all of it.
- Paid ads and creative, measured against members and sales, not clicks.
- Offers and campaigns that make the first step feel easy.
- Email and lifecycle follow-up for trials, new members and people who drift away.
- Apps and app analytics for fitness and health products.
- Local search so you show up when someone nearby is ready to start.
What you get
- Cut the bloatStop spending hundreds and thousands a month on tools and retainers that don't earn their keep.
- Bring it in-houseYour ads, email and data, owned by you instead of rented from agencies and platforms.
- Real full-funnel attributionEvery customer followed from the ad they clicked to the sale to whether they stay. Real numbers from your own sales data, not Meta dashboard numbers.
- One hub you controlYour numbers, customers and campaigns in one place that belongs to you.
- One person at the level of fiveA setup lean enough that one capable person on your side can operate at the level of five.
What makes good gym website design?
A gym website has one job: get the right people to book a visit or trial. I build fast, simple sites that show your coaches, classes and timetable clearly, work well on a phone and are set up for local search from day one.
For personal trainers, a website is where a recommendation turns into an enquiry. It should say who you help, how you work and what happens next, with real reviews and an easy way to get in touch. Skip the bloated template: a fast page Google can read does more.
Fitness, sport and health brands I have built and worked with
I built JitsAI, a Brazilian jiu-jitsu training app, and I run its website, search and growth.
- More than 20,000 people have used JitsAI's jiu-jitsu apps
- Rated 4.5 stars from 149 ratings
- New pages score 99 to 100 on Lighthouse mobile
Own brand
Visit JitsAII built Turtle Method, a coaching and tracking platform, and I still grow it.
Own brand
Visit Turtle MethodParrotPal
I built ParrotPal, a nutrition and health app, and I still grow it.
Own brand
Visit ParrotPalBodybuilding Warehouse
I did SEO work for Bodybuilding Warehouse.
SEO work, past work
Cardiff Sports Nutrition
I did SEO work for Cardiff Sports Nutrition.
SEO work, past work
I founded Rugby Warfare in 2013 and ran its SEO myself.
Own brand, past work
Need someone to lead it all? A fractional CMO can lead the whole plan, or see how I work as a growth consultant.
Questions people ask
Are you a fitness marketing agency?
No. I'm a growth consultant, so you work with me directly rather than an account manager. For most fitness businesses that means fewer handovers and faster changes.
What makes a good gym website?
It loads fast on a phone, makes the offer and price of getting started obvious, shows real members and coaches, and makes booking a first session or trial easy.
Do personal trainers really need a website?
If you want people to find you on Google, yes. Social media is great for trust, but a simple, fast website is what shows up when someone searches for a personal trainer near them.
Can you help with marketing as well as the website?
Yes. A website is only one part of it. I can help with ads, offers, email, local search and the follow-up that turns an enquiry into a member.
Let's get more members through the door
Send me your website or social page, what you spend on tools and agencies, and who you want to reach. I'll tell you where I'd start.
Tell me what you spend on tools
From South Wales. Based in London. Working with businesses anywhere in the world.