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The system I run my companies onMy AWS set-up and AI skills, free

One AWS account runs my email, sites, funnels, servers and data lake, and every sale traces back to the ad. Here's the whole architecture and every AI skill I actually use. Download it, hand it to your AI agent and build your own.

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One AWS account. Every sale traced to the ad.

Traffic comes in, the funnels log every step, small servers do the jobs, and the data lake tells me which ad made the money. An AI agent with the right skills works across all of it, and nothing sends, spends or goes live without my OK.

  • <$150a month (about £110), email for 4 brands
  • $1,200a month (about £900) funnel quote. I built my own
  • 5servers doing jobs, about $141 (about £110) a month
  • 1data lake, from ad to payment
The Command Centre. Traffic (Meta ads, Google ads, organic social, SEO) flows into sites and funnels on S3 and CloudFront, then the engine room (database, Lightsail servers, SES email), then the data lake (S3, Glue, Athena, gold tables, dashboards). A strip traces an ad click to a payment, and an AI agent runs across it all.
Full size: SVG. It's also in the download.

The AI skills I actually use

Picked from over 100 I've installed. These are the ones that earn their place across my businesses, and the download installs mine plus the whole free set, about 64 in all, in one command. A skill is a folder of instructions an AI agent like Claude Code loads when a job needs it, so it works to your rules every time.

Free open source, install from the linkFree + credits free to install, the service it uses costsPaid a product you buyMineI built it, it's in the download

Design and building

  • My go-to for every page, landing page and app screen.

    Brings A proper design pass, then a critique. No generic AI look.

  • Appllama

    Free + credits

    Onboarding, paywalls and check-in screens.

    Brings Studies top-grossing apps first, then builds native screens.

  • The final polish on any interface.

    Brings Easing, timing and states that make it feel expensive.

  • Native iOS work.

    Brings Modern, clean SwiftUI by Paul Hudson's rules.

Copy, ads and offers

  • dr-scaling-machine

    Mine

    Ads, advertorials, landing pages and emails.

    Brings 13 direct-response greats in one system, plus a multi-brand funnel plan.

  • bencivenga

    Mine

    Grading ads and sales pages before they run.

    Brings A score on Gary Bencivenga's Persuasion Equation and rewrites for the weak bits.

  • Every bit of writing goes through it.

    Brings Strips the patterns that make text sound like AI.

  • meta-ad-compliance

    Mine

    Before any Meta ad goes live.

    Brings Checks copy, pages and targeting against Meta's ad policies.

  • app-growth-advisor

    Mine

    Paywalls, trials, pricing and retention.

    Brings 300+ growth posts turned into decisions.

  • Full offer, funnel and copy builds.

    Brings Research, positioning, offer, copy, QA and a launch checklist.

Video and Reels

  • Promos, explainers and title cards.

    Brings Videos written like web pages, rendered to MP4.

  • MR Motion Reels

    Paid

    My Instagram Reels.

    Brings A voice note in, a finished motion Reel out.

  • product-video

    Paid

    App and product demos.

    Brings Clean product films with camera moves and a story.

  • Higgsfield

    Free + credits

    AI images and clips for ads.

    Brings Images, video, UGC-style ads and sound in one place.

SEO and AI answers

  • OpenSEO skills

    Free + credits

    SEO for every brand, run from my own machine.

    Brings Keywords, audits, rank tracking and reports. No monthly SEO tool bill.

  • ai-seo

    Free

    Getting cited by ChatGPT, Claude and Google's AI answers.

    Brings What makes a page worth quoting.

  • programmatic-seo

    Free

    Pages at scale from data.

    Brings Template pages that rank without thin content.

Code, data and safety

  • Before anything touches payments or user data.

    Brings Finds real holes and the smallest fix.

  • Day-to-day building.

    Brings Code review, tests first, and a grilling on a plan before you build it.

  • uk-cfo-advisor

    Mine

    UK tax, EIS, salary or dividends.

    Brings Clear analysis to take to your accountant.

Hand it to your agent and build your own

The download has everything an AI agent needs to plan and build your version, one piece at a time:

  • The architecture diagram (PNG and SVG)
  • A build guide written for your agent, in 7 phases
  • The Amazon SES playbook (PDF and Markdown): run your own email for about $0.10 per 1,000 emails
  • My own skills, ready to install
  • One command that installs them plus about 60 free skills, straight from their makers

I'll email you the link so you don't lose it. That's all, unless you tick the box.

you: Read BUILD-GUIDE.md. Plan my command centre.

agent:Phase 1 is email on SES. I'll check your domains first. Nothing sends without your OK. Ready?

Questions people ask

Is it really free?

Yes. The diagram, the build guide and my own skills are free to download. Some of the free skills call paid services (SEO data, image credits), and the paid skills are named on this page but not included, because their licences don't allow sharing.

Do I need to be a developer?

No, but you need to be willing to learn and own it. The build guide tells your AI agent to work one piece at a time, explain each step in plain English and ask before anything costs money or goes live.

What does running it cost?

It depends on your volume. Amazon SES charges about $0.10 per 1,000 emails, small Lightsail servers start at about $5 a month, and Athena charges per query. The build guide has your agent check current AWS prices before adding anything.

Can you build it for me?

Yes. Tell me what you pay for tools now and what you're trying to do, and I'll tell you straight which parts are worth building.

Want me to do a savage breakdown of your business, implement the system and train you (and/or your team)?

This comes at a cost, of course, but I'm fair. Start with a consulting call, or fill in the form if you want it done for you. I've done this for a range of clients now, from print companies with 30 employees to outfit apps, expert speakers and gym owners.

Consulting call

£499.99 (about $650)

  • A 60-minute, one-to-one call where I tear through your business: costs, tools, funnels, ads and data.
  • If you then want it done for you, the £499.99 comes off the build.
Pay £499.99 and book

After you pay, I'll email you to book a time.

Done for you

Quoted (after the form)

  • A savage breakdown of your business.
  • I implement the system for you.
  • I train you, and your team if you have one, to run it.
Fill in the form

This opens your email app with your answers filled in, so I can reply to you directly.

Want it built for you?

Send me what you pay for tools now. I'll tell you which parts of this would pay for themselves.

Tell me what you're building

From South Wales. Based in London. Working with businesses anywhere in the world.