I’m documenting my journey as a 27 year old growing my rugby clothing brand and fitness business.

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95% of my time is spent growing the two businesses as CEO and CMO.

So why bother with this site?

I have an itch to document and share my experiences so others can learn with me. This is my outlet to share everything that fascinates and interests me.

I’ll be covering all kinds of topics here. Business, marketing, history, current events, books, strategy and more.

Start by reading my articles here.


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Schott Flearoy
Schott Flearoy

Companies I’ve founded and worked for

Rugby warfare logo

Founder & CEO

Live Like Louise logo

Co-Founder & CMO

Flear marketing logo

Founder

Home Leisure Direct logo

SEO & FB Ads Manager

Team Roar Fitness logo

Digital Operations & Performance

GO Mammoth logo

Performance Marketing Manager

CSN logo

SEO Manager

Body Building Warehouse logo

SEO

Reviews about my work

Quotation
Scott has had a huge impact on the design and growth of my new business ‘the mindset & well-being programme’ for women. I had a good idea on what services I could offer but no idea or direction on how to position the right message to my audience. Scott’s approach was perfect for me. He didn’t just do it for me. He taught me the skills I needed know so I could learn how to market and sell services in the right way to the right audience. I’d highly recommended Scott if you’re looking to launch an online product!

Dean Leak

Team GB Olympic Coach & Mindset Expert
Quotation
I was skeptical at first about a email strategy but after Scott explained the psychology behind the emails, how to do them and topics to cover I was eager to give it a shot. Not only is the email strategy in itself super powerful but the strategies Scott used to connect the email strategy with his Facebook ads strategy is super smart and effective. The email sequence didn't make as many people unsubscribe as I thought it might have, and the ones that did were dead weight on the list anyway. Our numbers look better than ever! That and with the template Scott provided for content ideas, I never have to worry about what I'm going to say on an email.

Aaron Biblow

Video Flywheel Co-Founder
Quotation
Scott’s Email Strategy is a great way to really connect with your audience and actually make sales by doing so. When you apply this strategy you become part of your clients’ life simply by supporting them on a basis, and the conversion rates show that the combination of giving out value and soft-selling really works. A simple and budget-friendly strategy that absolutely rocks!

Johannes Klemeyer

Founder and CEO of crossculture2go

Here Are 10 Concepts and Ideas That Changed My Life

1.

20% of Activities Cause 80% of The Results

Also known as Pareto's Principle. You're likely spending 80% of your time on 20% of the results. Figure out what gives the best bang for your buck, and double down on that 20%. This goes for business and life.

20% of Activities Cause 80% of The Results
2.

You're The Sum Of The 5 People You Spend Most of Your Time With

Luckily I came across Jim Rohn in my early 20s. I was able to remove myself from certain circles that would have pulled me down. Who are the 5 people that put the most information and ideas into your mind? You'll become like them, and not them like you.

You're The Sum Of The 5 People You Spend Most of Your Time With
3.

It's Better To Set Huge Goals and Fall Short Than Set Small Goals and Hit Them

It's Better To Set Huge Goals and Fall Short Than Set Small Goals and Hit Them
4.

Motivation isn't reliable. It's a feeling. If you're always waiting for motivation to kick in before taking action, you won't get far. The one thing you can control is action.

Motivation isn't reliable. It's a feeling. If you're always waiting for motivation to kick in before taking action, you won't get far. The one thing you can control is action.
5.

You cannot create desire for a product. It can only take the hopes, dreams, fears, and desires that already exist in the hearts of millions of people, and focus those already existing desires onto a particular product."

You cannot create desire for a product. It can only take the hopes, dreams, fears, and desires that already exist in the hearts of millions of people, and focus those already existing desires onto a particular product.
6.

"The Obstacle Is The Way"

What seems like a negative on the surface turns into a positive once you break through it. The obstacle becomes an opportunity.

7.

"Perception is Reality"

World leaders for centuries have known this. Napoleon would say, "What happened isn't as important as what they think happened." Hitler would spend a lot of resources on creating a perception of him and the Reich. Instagram is all a game of perception. Marketing is a battle of perceptions not product.

8.

Progress Over Perfection

Taking action and adjusting along the way is a far superior way to live and progress than waiting for perfection. You'll be left in the dust by the "doers."

Progress Over Perfection
9.

We never shall have any more time. We have, and we have always had, all the time there is.

Powerful. People always say, "I'll start a business when I get more time" or "I'll start working out when I get more time." Guess what; you don't get more time. You have it all, and that's just 24 hours, given to you every day, just like everyone else. The ideal democracy, one may say.

We never shall have any more time. We have, and we have always had, all the time there is.
10.

Invest in Books, Not Beers.

The ROI (Return on Investment) of books is insane. You can devour the knowledge that has taken some people decades to accumulate, in a few days.
Most of us will happily spend £100/200 per weekend on booze but never think about spending a penny on books.

Invest in Books, Not Beers.
Twitter @scottflear

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